📍 Listing A
e.g. your Google Business Profile
🌐 Listing B
e.g. your website's contact page
🩺 Business Name Health Check
Want Us to Fix It For You?
This free tool checks 2 listings. Our professional citation audit manually checks your NAP across 50+ directories, removes duplicates and fixes every mismatch.
💬 Get Full Audit on WhatsAppWhy NAP Consistency Matters
Google cross-references your business Name, Address and Phone (NAP) across the web. When directories show different versions — "Street" vs "St", "(512)" vs "+1-512" — Google loses confidence, and your map-pack rankings drop. Even tiny differences count as mismatches to an algorithm.
How This Checker Works
- Smart normalization: we expand common abbreviations (St → Street, Ave → Avenue, Ste → Suite) and ignore case and punctuation before comparing.
- Phone matching: we compare the last 10 digits, so +1-512-555-0100 and 5125550100 count as the same number.
- Honest scope: this checks the two listings you enter. A full audit covers dozens of directories — that's what our paid service does.
What Your Score Means
Your score is the share of fields that match after normalization. 90–100 means your two listings are effectively identical — keep monitoring them quarterly. 70–89 means minor formatting drift (abbreviations, phone formatting); pick one canonical version and update the other. Below 70 means Google likely treats these as conflicting records, which splits ranking signals and can suppress your map-pack visibility until fixed.
How to Fix NAP Inconsistencies
Fixing NAP is a copy-paste discipline, not a technical project:
- Choose one canonical NAP — exactly as it appears on your website's contact page and Google Business Profile. That version wins everywhere.
- Start with the big three — Google Business Profile, Facebook, and Apple Maps feed data to dozens of downstream directories.
- Fix aggregators first — data aggregators (Neustar, Data Axle, Foursquare) push corrections to hundreds of smaller directories automatically.
- Claim before you correct — unclaimed listings often can't be edited; claim them, then standardize the NAP.
- Document the canonical version — keep it in one shared doc so every future submission, ad, and profile uses identical text.
Most businesses accumulate 5–15 conflicting listings within two years of operating. A full citation audit finds every variant — including duplicates you don't know exist — and cleans them to one consistent record.
Related Services
Frequently Asked Questions
Quick answers about the free NAP checker.
It compares your business name, address, and phone number across major directories and scores their consistency. Inconsistent NAP confuses Google and hurts your Maps rankings — this free tool shows you exactly where the problems are in seconds.
Yes — completely free, no email or account required. Enter your business details and get an instant consistency report. If the report shows issues, our manual citation cleanup packages start from just $10.
The checker scans live directory data for your NAP variations and scores consistency across them. For a deeper audit including duplicates and incorrect listings, our manual citation audit service reviews everything by hand.
Fix the inconsistencies the tool flags — or let us handle it. Our citation audit and cleanup service corrects every listing manually with exact NAP consistency, and every order includes a live-link report as proof.
Yes, agencies use our free NAP checker for quick client audits before pitching cleanup work. For done-for-you fulfillment, our white-label packages deliver unbranded reports you can forward directly to clients.
